Rather surprised to see the branding on this packet of crisps:
Crips Crisps
Rather reassuring in a way that the offensive term “crip” (as in, short for cripple) is so obscure now that a branding like this could go all the way through an organization without coming up as a problem. I presume that they started with a concept like “like crisps but not quite” and this is where they ended up.
Oh, and the crisps were very nice too, and supposedly very healthy compared to canonical crisps. Also rather liked the weird image on the packet.