A thought—one of the positive effects of YouTube and similar services is that they have accustomed the general public to low production quality video. This is a good thing because it means that video can be more widely used across the web et cetera.
Ages ago amateur video used to be just that – very amateurish by comparison with even the low end of professional video. Contrast, say, local TV news with the productions of a student TV station, even one that is trying hard. The contrast is vast in terms of production quality – camera work, lighting, editing, …
Consider an organisation that wants to use video for publicity or training. A number of years ago most organisations would have shied away from this—either it could be done on a shoestring, causing negative associations by contrast with professional video work, or it could be done at great expense resulting in lumbering productions that were used for many years afterwards to justify their production costs (a good example of the sunk costs fallacy).
Now video has been democratised—not just in the usual sense that the means of production of video is available to many more people and organisations, but that the expectations of audiences concerning video have been calibrated appropriately to the day-to-day use of video by low-budget and low-skill organisations and individuals. This means that finally the power of video as a communication medium can be used more fully.