"Real Artists Ship"

Colin Johnson’s blog

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Hidden in Plain Sight (1)

Kudos to the writer who got this past the editor (from Metro a wee while ago).

WHY settle for being an advertising rep when you can be a sales ninja? What sounds more exciting – a web kahuna or search engine operative? People fed up with traditional descrip- tions such as adviser and sales manager are inventing terms to make their role sound more colourful and attractive. Even bosses are getting in on the act, with some preferring to be known as head cheese. The new terms include word herder or copy cruncher instead of the old- fashioned copywriter. Many workers are also ‘socialising’ business cards with Facebook-style personal touches. ‘Titles such as execu- tive or manager don’t stand out and Top ten new titles 1. Sales ninja 2. New media guru 3. Word herder 4. Linux geek 5. Social media trailblazer 6. Corporate magician 7. Master handshaker 8. Communications ambassador 9. Happiness advocate 10. Copy cruncher don’t have much meaning,’ said Paul Lewis of business cards company Moo. com. ‘One-word job titles no longer act as an accurate description of what a person does or what they are like.’

This entry was posted on Wednesday, October 10th, 2012 at 02:05 and is filed under Funnies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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