{"id":808,"date":"2012-01-08T22:22:18","date_gmt":"2012-01-08T22:22:18","guid":{"rendered":"http:\/\/colinjohnson.me.uk\/blog\/?p=808"},"modified":"2012-01-08T22:22:18","modified_gmt":"2012-01-08T22:22:18","slug":"grabbing-attention","status":"publish","type":"post","link":"https:\/\/colinjohnson.me.uk\/blog\/?p=808","title":{"rendered":"Grabbing Attention"},"content":{"rendered":"<p>This advertising image is very clever; making use of a very specific visual image (the &#8220;number of new emails&#8221; graphic from iOS) as a way of drawing the eye to a specific part of the screen.<\/p>\n<p><a href=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/01\/100.png\"><img loading=\"lazy\" src=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/01\/100.png\" alt=\"ad with iOS new mails graphic\" title=\"100\" width=\"230\" height=\"196\" class=\"alignnone size-full wp-image-809\" \/><\/a><\/p>\n<p>There is clearly a balance here. The image is unremarkable as such, but to people who use iOS devices the attentional grab of the image is large, much more so than a generic &#8220;look here!&#8221; sort of splash. The other side of the balance is that people unfamiliar with those devices will not get any of the advantage. Presumably a really finessed version of this would deliver a personalised version of the image depending on the device being used.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This advertising image is very clever; making use of a very specific visual image (the &#8220;number of new emails&#8221; graphic from iOS) as a way of drawing the eye to a specific part of the screen. There is clearly a balance here. The image is unremarkable as such, but to people who use iOS devices [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[20,27,19],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/808"}],"collection":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=808"}],"version-history":[{"count":1,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":810,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/808\/revisions\/810"}],"wp:attachment":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}