{"id":375,"date":"2010-10-30T23:30:52","date_gmt":"2010-10-30T23:30:52","guid":{"rendered":"http:\/\/colinjohnson.me.uk\/blog\/?p=375"},"modified":"2010-10-30T23:33:24","modified_gmt":"2010-10-30T23:33:24","slug":"niche-marketing","status":"publish","type":"post","link":"https:\/\/colinjohnson.me.uk\/blog\/?p=375","title":{"rendered":"Niche Marketing"},"content":{"rendered":"<p>Brilliant example of the kind of <em>long tail<\/em> marketing that could only be possible due to the internet: <a href=\"http:\/\/http:\/\/www.thelatintranslator.com\/thetattoopage.htm\">a site that provides the service of translating a short phrase into Latin, for use on tattoos<\/a>. &#8220;For US$30.00 we offer what we believe is the only comprehensive Latin translation tattoo service available.&#8221; Kinda like the old joke that if you pick three words at random you have an internet business opportunity.<\/p>\n<p><a href=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2010\/10\/latin.png\"><img loading=\"lazy\" src=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2010\/10\/latin-300x96.png\" alt=\"Latin Tattoo page\" title=\"latin\" width=\"300\" height=\"96\" class=\"alignnone size-medium wp-image-376\" srcset=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2010\/10\/latin-300x96.png 300w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2010\/10\/latin.png 819w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brilliant example of the kind of long tail marketing that could only be possible due to the internet: a site that provides the service of translating a short phrase into Latin, for use on tattoos. &#8220;For US$30.00 we offer what we believe is the only comprehensive Latin translation tattoo service available.&#8221; Kinda like the old [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[22,21,13],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/375"}],"collection":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=375"}],"version-history":[{"count":5,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":380,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/375\/revisions\/380"}],"wp:attachment":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}