{"id":2589,"date":"2018-03-02T21:20:47","date_gmt":"2018-03-02T21:20:47","guid":{"rendered":"http:\/\/colinjohnson.me.uk\/blog\/?p=2589"},"modified":"2018-03-09T17:48:42","modified_gmt":"2018-03-09T17:48:42","slug":"design-puzzles-1","status":"publish","type":"post","link":"https:\/\/colinjohnson.me.uk\/blog\/?p=2589","title":{"rendered":"Design Puzzles (1)"},"content":{"rendered":"<p>What&#8217;s going on here?<\/p>\n<p><a href=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1.jpg\"><img loading=\"lazy\" src=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1-300x123.jpg\" alt=\"# _____ DAY\" width=\"300\" height=\"123\" class=\"alignleft size-medium wp-image-2592\" srcset=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1-300x123.jpg 300w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1-768x314.jpg 768w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1-1024x419.jpg 1024w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2018\/03\/IMG_4083-1.jpg 1634w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This is the back of the packaging of my protein bar. What&#8217;s with the white stripe across the top left? It reads, basically &#8220;# _____ DAY, fuelled by 12g of PRIMAL PROTEIN&#8221;. Presumably the the # is a hashtag marker, and there is meant to be some text between that and &#8220;DAY&#8221;. Is this some kind of fill-in-the-blank exercise? I don&#8217;t think so, it seems rather obscure without any further cue. Did it at one point say something that they had to back away from for legal reasons: &#8220;# TWO OF YOUR FIVE A DAY&#8221;, perhaps? If so, why redesign it with a white block? Does packaging work on such a tight timescale that they were all ready to go, when someone emailed from legal to say &#8220;uh, oh, better drop that&#8221; and so someone fired up Indesign and put a white block there. Surely it can&#8217;t be working on such a timescale that there wasn&#8217;t time enough to make it the same shade of red as the rest, or rethink it, or just blank out the whole thing. Is it just a production error? At first I thought it was a post-hoc sticker to cover up some unfortunate error, but it is a part of the printed packaging. A minor mystery indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s going on here? This is the back of the packaging of my protein bar. What&#8217;s with the white stripe across the top left? It reads, basically &#8220;# _____ DAY, fuelled by 12g of PRIMAL PROTEIN&#8221;. Presumably the the # is a hashtag marker, and there is meant to be some text between that and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[52,22,20],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2589"}],"collection":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2589"}],"version-history":[{"count":3,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2589\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2589\/revisions\/2608"}],"wp:attachment":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}