{"id":1451,"date":"2013-09-20T22:48:45","date_gmt":"2013-09-20T22:48:45","guid":{"rendered":"http:\/\/colinjohnson.me.uk\/blog\/?p=1451"},"modified":"2013-09-20T22:48:45","modified_gmt":"2013-09-20T22:48:45","slug":"snowclone-1","status":"publish","type":"post","link":"https:\/\/colinjohnson.me.uk\/blog\/?p=1451","title":{"rendered":"Snowclone (1)"},"content":{"rendered":"<p>I wonder how many organisations have thought that &#8220;X Matters&#8221; is a really good name for a newsletter or blog? I can think of at least three. The &#8220;ah-ha&#8221; moment of realising that &#8220;matters&#8221; is both a noun, meaning &#8220;the concerns of&#8221;, and a verb, meaning &#8220;has significant influence\/importance\/interest&#8221; is a very powerful draw.<\/p>\n<p><a href=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2013\/09\/matters.png\"><img loading=\"lazy\" src=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2013\/09\/matters-300x102.png\" alt=\"HFSP Matters\" title=\"matters\" width=\"300\" height=\"102\" class=\"alignnone size-medium wp-image-1452\" srcset=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2013\/09\/matters-300x102.png 300w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2013\/09\/matters.png 784w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wonder how many organisations have thought that &#8220;X Matters&#8221; is a really good name for a newsletter or blog? I can think of at least three. The &#8220;ah-ha&#8221; moment of realising that &#8220;matters&#8221; is both a noun, meaning &#8220;the concerns of&#8221;, and a verb, meaning &#8220;has significant influence\/importance\/interest&#8221; is a very powerful draw.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[23,21],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1451"}],"collection":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1451"}],"version-history":[{"count":1,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1451\/revisions"}],"predecessor-version":[{"id":1453,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1451\/revisions\/1453"}],"wp:attachment":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}