{"id":1059,"date":"2012-10-10T02:05:40","date_gmt":"2012-10-10T02:05:40","guid":{"rendered":"http:\/\/colinjohnson.me.uk\/blog\/?p=1059"},"modified":"2012-10-10T02:05:40","modified_gmt":"2012-10-10T02:05:40","slug":"hidden-in-plain-sight-1","status":"publish","type":"post","link":"https:\/\/colinjohnson.me.uk\/blog\/?p=1059","title":{"rendered":"Hidden in Plain Sight (1)"},"content":{"rendered":"<p>Kudos to the writer who got this past the editor (from Metro a wee while ago).<\/p>\n<p><a href=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/10\/20121009131907594.png\"><img loading=\"lazy\" src=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/10\/20121009131907594.png\" alt=\"WHY settle for being an advertising rep when you can be a sales ninja? What sounds more exciting \u2013 a web kahuna or search engine operative? People fed up with traditional descrip- tions such as adviser and sales manager are inventing terms to make their role sound more colourful and attractive. Even bosses are getting in on the act, with some preferring to be known as head cheese. The new terms include word herder or copy cruncher instead of the old- fashioned copywriter. Many workers are also \u2018socialising\u2019 business cards with Facebook-style personal touches. \u2018Titles such as execu- tive or manager don\u2019t stand out and Top ten new titles 1. Sales ninja 2. New media guru 3. Word herder 4. Linux geek 5. Social media trailblazer 6. Corporate magician 7. Master handshaker 8. Communications ambassador 9. Happiness advocate 10. Copy cruncher don\u2019t have much meaning,\u2019 said Paul Lewis of business cards company Moo. com. \u2018One-word job titles no longer act as an accurate description of what a person does or what they are like.\u2019\" title=\"20121009131907594\" width=\"659\" height=\"782\" class=\"alignnone size-full wp-image-1063\" srcset=\"https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/10\/20121009131907594.png 659w, https:\/\/colinjohnson.me.uk\/blog\/wp-content\/uploads\/2012\/10\/20121009131907594-252x300.png 252w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kudos to the writer who got this past the editor (from Metro a wee while ago).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[32],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1059"}],"collection":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1059"}],"version-history":[{"count":4,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1059\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1059\/revisions\/1065"}],"wp:attachment":[{"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinjohnson.me.uk\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}