“Real Artists Ship”

Colin Johnson’s blog

Ad (1)

Just who is this online ad trying to appeal to?

If you DIED tomorrow who would take care of your family?

Am I meant to be the toothless old bloke? That seems to jar with the idea that advertising should flatter the audience; most advertising that is trying to advertise to an older demographic goes for the silver fox look, or the carefree-retireds-on-the-beach thang. Or, is this meant to be representative of “your family”—”poor old toothless grand-dad, who will feed him his soup if you get knocked down by a bus tomorrow?”. Either way, it is very bizarre. The random use of the geolocation (accurate, for a change; it seems to have stopped thinking that I live in Okehampton) only adds to the weirdness of it.

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