A shop called “BARGAIN BOOZE” is pretty bleak, but at least you know what you are getting. To buy this shop, and decide to rebrand by covering up the word “Bargain” using parcel tape, and on another part of the sign tearing off the word “BARGAIN”, so that the shop is now simply called “BOOZE”, is distinctly more depressing. (This was in Sherwood; it has now all been refurbished!).
Archive for the ‘Signs’ Category
Here is an interesting design failure. A year or two ago, the entry gates on my local stations had a message from a charity saying with the slogan “no-one in Kent should face cancer alone.”. A good message, and basically well thought out. The problem is, that they were printed on two sides of the entry gates, which open when you put your ticket in it: as a result, one side of the gate says “face cancer alone”, and this part of the message is separated out when the gates open:
Interestingly, someone clearly noticed this. When a repeat of the campaign ran this year, with more-or-less the same message, it had been modified so that one side of the gate now says “don’t face cancer alone”:
There’s a design principle in here somewhere, along the lines of thinking through the lifetime of a user of the system, not just relying on a static snapshot of the design to envision what it is like.
Situations in which I thought that a euphemism was being used but it turned out not to be the case (1)Thursday, May 3rd, 2012
Followed signs to the “cloakroom”. Ended up in a room full of coat hooks.
In the college dining room, there used to be a sign saying “all of the vegetables that we serve are fresh”—a positive, healthy message. At some point, someone must have complained that frozen peas or similar were being served, as the sign was changed to the much less positive “most of the vegetables that we serve are fresh”.